What a night: two lessons from the Virginia campaign

Last night was amazing for Democrats, and for the millions (or should that be billions) of people around the world who want to Stop Trump. In an off-year, in cold, wet weather, turnout for local elections was high and Democratic candidates won out by comfortable or huge margins in Virginia, New Jersey and elsewhere. The … Continued

Trumped in Virginia: why the Democrats are still struggling online

Last Thursday morning I bet £50 on Republican Ed Gillespie to beat Democratic candidate Ralph Northam in the Virginia gubernatorial race this Tuesday. That may not sound like a lot of money, but for a start-up founder it is the food budget for a week. It’s also the largest individual bet I’ve ever placed.   … Continued

Signify Brexit ECJ research featured in The Guardian

Signify featured in yesterday’s Guardian after we looked at reaction to the role of the European Court of Justice (ECJ) in the ongoing Brexit negotiations. In examining this and feeling towards the UK Governments Brexit paper released last week Signify identified social media tactics deployed in the Brexit referendum and Trump presidential campaigns. You can … Continued

What we do

Signify is a data science company that uses machine learning and public data sets to identify and interpret the things that people really care about. Using this analysis Signify creates positive and helpful campaigns around those issues and ideas. Signify stand for better communication.   Signify don’t believe it’s desirable, or even truly possible, to … Continued

Work with Signify

Do you want to work with Signify? We are living in interesting times. Signify is looking to make connections worldwide (but especially in the USA and UK) with data scientists, mathematicians, coders and designers with an interest in politics. We use data science and Artificial Intelligence to analyse, activate and elevate public discourse. We are … Continued