What we do

Signify is a data science company that uses machine learning and public data sets to identify and interpret the things that people really care about. Using this analysis Signify creates positive and helpful campaigns around those issues and ideas. Signify stand for better communication.

Signify don’t believe it’s desirable, or even truly possible, to use data science about private individuals to exert control over them. What is possible and useful is to use data science to identify what people care about enough to search, post, share, comment or watch a video on that topic every couple of days. By understanding what people around you really care about you can build resonant, engaged and helpful campaigns.

Politicians, media outlets and brands are all obsessed with novelty; the news cycle, new trends and expensive launches capture their attention. Whilst this does interest regular people they also have underlying, fundamental, concerns and aspirations that evolve at a much slower rate. Although Signify uses the latest data science, analytical and machine learning technology our work is often about slowing down and taking time to understand what people really care about beyond the immediate moment.

Data Science Analysis: UK General Election 2017


Signify was set up to work at the cutting edge of data science, machine learning, analytics and communications. Signify have a dedicated research and development programme and a number of bespoke models for auditing and interacting with public media. All of our partners in media, politics and academia are committed to better understanding and communication through technology.


Data Science analysis: The NRA and Virginia
Gun Control in Virginia


Signify are hiring: data scientists, coders and designers. If you want to join the team please get in touch.