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Tackling Online Abuse in Sport

Threat Matrix protects athletes, clubs, leagues, player unions and federations from serious online abuse and threats.

Our technology, analysts and specialist investigators find the threats that matter, and turn them into real-world action. Threat Matrix is the world leader in detecting, analysing and actioning online abuse in sport.

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Threat Matrix combines AI detection, human intelligence and specialist investigation. We identify serious abuse and credible threats, find the people behind them, and support real action: platform reporting, club bans and sanctions, safeguarding, and escalation to law enforcement.

Stop Online Abuse

Signify News

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Kalshi Partners with Signify to Strengthen Athlete Protection
Kalshi Partners with Signify to Strengthen Athlete Protection

Kalshi, the next-generation financial exchange, has partnered with Signify to strengthen protection for athletes and coaches from online abuse, harassment and threats. Athletes and coaches from across the NFL, NBA, MLB, NHL and ATP Tour will benefit from the initiative with Kalshi confirming platform action including permanent closure of accounts - for identified Bad Actors.

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Arsenal: Intelligence into Action
Arsenal: Intelligence into Action

The 2025/26 season marked the fourth consecutive season of Signify’s work with Arsenal Football Club, one of our longest-standing clients. Across the season, Threat Matrix AI flagged 6.6 million posts and comments for human review, identifying 166,800 unique accounts sending abusive messages.

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Signify & Wrexham AFC Join Forces
Signify & Wrexham AFC Join Forces

Wrexham AFC has partnered with Signify Group to deploy its Threat Matrix service, providing year-round protection for the Club’s players, staff and official social media channels from online abuse, discrimination and credible threats.

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Signify Services: Better Data

Threat Matrix.

AI detection and specialist investigators protecting athletes, clubs, high profile individuals and brands from online abuse and threats.

Sports Insights.

Fan Engagement and Athlete Insights combining machine learning, semantics and social media data. Turning athlete influence into brand impact and real commercial value.

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If your people or organisation are being targeted, we can help you understand the risk and take action.

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Photo courtesy Greg Keene / Wikipedia