Adjusting to a new world
Signify use proprietary machine learning tools to help our clients understand how the pandemic has changed the needs, behaviours and perceptions of normal people.
Protect your brand. Grow your audience.
Our services
ShareScore
AI-driven content analysis: stories and personalities that shape public opinion
Protect your brand
Digital Forensics
Reputation management. Combatting disinformation and fake news
Track disinformation
Radar Audience
Post-GDPR segment data: consumer affinities, needs and behaviour
Grow market share
Data Ethics
Systemic ethics training: governance, culture and responsible innovation
Build trust
Digital Insight
Machine learning insights from across social media, search and dark social
Get the full picture
Threat Matrix
AI-powered monitoring that detects and collates abuse and flags serious threats
Online threat identification
ShareScore.
ShareScore is like social listening, but better.
Better insight: Begin your analysis based on the issues that really matter to consumers, since a ‘share’ indicates a high level of interest in a topic.
Better outcomes: Nuanced insight based on the stories and content that are helping define your brand and your competitors.
Better data: Compare content sharing accurately across Facebook, Twitter and other platforms. Track topics over time and compare levels of interest around competitors and different offerings.
Radar Audiences.
Market leading segmentation and customer insight tool.
Build and study custom audiences: Our machine learning analysis includes interests, values, brand affinities, influence networks and media consumption.
Better outcomes: whether you use Radar to build or augment your customer personas, or simply to improve your media targeting, all our research and reporting is designed to help you achieve your key business objectives.
Better data: Unlike panels or surveys we never ask questions – all responses and preferences are unprompted and spontaneous.
Threat Matrix.
Online threat identification, monitoring + analysis.
Countering threat: Based on years of experience identifying threats and abusive / fixated online behaviour - our AI based systems reduce risk and improve accuracy and reach for security and management teams.
Protection for players and their families: allowing clubs and management to deflect, report or identify online abuse.
Reactive to proactive engagement: Online signals, to reduce the risk, cost and brand damage associated with online abuse. Threat Matrix’s evidence-based solution ensures that abusers are held to account.
Data Ethics Workshops.
Co-create an ethical framework for data use.
Respecting data and privacy: Signify’s focus on the use of ethical data is central to our company ethos. Working closely with our partners The Organisation, we help our clients think about data and corporate governance in a different way.
Workshops + training programme: Our workshops facilitate and moderate an environment that allows stakeholders to talk about the drawbacks and benefits of proactive engagement and why ethical data matters?
Powerful output: Signify can provide a review of accessible data and a summary roadmap. We can also provide original research that will qualify findings and provide shareable / media ready material to back your organisations efforts.
Digital Insight.
AI-powered research into needs and behaviours.
Build a tailored study focused on your needs: Capturing insights from Social + Dark Social + Search + Media using sector specific benchmarks and third party data (where available).
Better outcomes: Custom KPIs and performance dashboards designed and developed to fall into your existing tech stack + workflows.
Better data: Our bespoke research methodology is built around what you need .
Digital Forensics.
Client, campaign and brand protection.
Discovery: Uncover illegal and subversive online tactics targeted at your campaign, brand or audiences.
Uncover the truth: Using proprietary tech and social analytics to determine sources, spread and actors behind disinformation and fake news. We use Open Source Intelligence (OSINT) techniques including domain tracking tools to evidence organisation, networks and map impact.
Take action: Evidencing tactics and uncovering sources of funding, we provide action-orientated reports and work with our clients to devise counter strategy.
