be everywhere
know what matters
grow market share
save money
The problem.
Your customers are not in one place. They live their lives across a collage of social platforms, streaming services and flexible meet-ups.
Our solution.
Using AI, we capture spontaneous needs and behaviour across every touchpoint identifying trends and opportunities and exploring creative responses with real people.
AI-enabled data gathering:
- Millions of unprompted interactions
- Mainstream and social media landscape
- Competitor and sector intelligence
- Audience needs and behaviours
- Viral content and campaigns
- Trend and influencer identification
Strategic reporting:
- Tactical content and format workshops
- Strategic campaigns and PR advice
- Cost effective media buying
- In depth customer feedback
- Product and proposition testing
- Voice of the consumer videos
How it works.
1. Media landscape
Leveraging AI our team assembles a comprehensive picture of your competitive landscape including what the public knows about you and competitors, key issues and influential opinion formers.
2. Audience deep dive
Team builds and studies audience cohorts (thousands of subjects and millions of data points) based on desired buying behaviour, demographic specifications or specialist B2B cohorts.
3. Refined Insight
Our analysts us AI to pinpoint trends, and conduct qualitative research including benchmarking and interviews to validate what your audience cares about and how to meet their needs.
4. Reporting
Our reporting includes strategic recommendations to reduce churn and grow market share, along with supporting data, visualisations and voice of the consumer video.
Coverage
Audience Insight includes all the major social platforms plus 100% of mainstream media coverage, influencers and B2B networks.
Actionable Insights
We work with clients in sport, media, professional services and charities.
Our focus within every project is to advance business objectives by providing clear, data-driven recommendations to drive growth.
Our unique combination of machine learning, consumer insight and strategic expertise gives clients the knowledge and confidence to take action and build their brand.
Get in touch.
Your clients are everywhere. You cannot pick up every piece of feedback or meet every need. You need a sense of priority and a way to exceed expectations.
Using AI, we cover the entier digital realm and provide you with hard data about your own performance and that of competitors. We then use qualitative research and consumer outreach to provide further context and test responses. Our reports empower you to effect change and growth within your business.
To learn more, or set us a specific challlenge please provide your details and we’ll be in contact.