World Athletics + Signify publish study covering Athlete online abuse at Tokyo Olympic Games
World Athletics have partnered with Signify Group and Quest Global to publish findings of a study conducted during the Tokyo 2020 Olympic Games. The World governing body for athletics used Signify’s specialist Threat Matrix methodology to identify and address targeted, discriminatory, abusive and threatening messages sent to athletes via social media.
The study revealed disturbing levels of abuse of athletes, including sexist, racist, transphobic and homophobic posts, and unfounded doping accusations. It also unequivocally highlights the greater levels of abuse female athletes receive in comparison to their male counterparts.
These results raise concerns that existing safeguarding measures on social media platforms need to be tougher to protect athletes. Online abuse may cause trauma for the affected individual and can heavily impact athletes’ performances – both in training and during competition.
The study was carried out in collaboration with Signify partners Quest Global and was developed to understand the size, scale and gravity of online abuse targeted at Olympic athletes on Twitter. It builds the foundation for the action World Athletics is taking and provides a basis for World Athletics to work more closely with social media platforms to tackle this issue.
To gain an understanding of the level of online abuse in athletics, a sample of 161 Twitter handles of current and former athletes involved in the Tokyo Olympic Games (derived from a list of 200 athletes selected by World Athletics) was tracked during the study period, starting one week prior to the Olympic opening ceremony and concluding the day after the Olympic closing ceremony (15 July – 9 August 2021).
In this timeframe, 240,707 tweets including 23,521 images, GIFs and videos were captured for analysis. This included text analysis through searches for slurs, offensive images and emojis and other phrases that could indicate abuse. It also used AI-powered Natural Language Processing to detect threats by understanding the relationship between words (allowing it to determine the difference between “I’ll kill you” and “you killed it”, for example).
The study revealed:
132 targeted discriminatory posts from 119 authors, with 23 of the 161 tracked athletes receiving targeted abuse.
Out of the 23 athletes who received abuse, 16 were women with 115 of the 132 identified abusive posts directed at female athletes.
Female athletes received 87% of all abuse.
63% of identified abuse was directed at just two athletes – both black and female – while the two most common categories of abuse were of a sexist (29%) and/or racist (26%) nature, accounting for 55% of all identified abuse.
World Athletics President Sebastian Coe said: “In a world where we share so much of our lives online, this must apply to the virtual, as well as the physical world. This research is disturbing in so many ways but what strikes me the most is that the abuse is targeted at individuals who are celebrating and sharing their performances and talent as a way to inspire and motivate people. To face the kinds of abuse they have is unfathomable and we all need to do more to stop this. Shining a light on the issue is just the first step.”
Unfounded doping accusations made up 25% of abusive messages, while 10% consisted of transphobic (9%) and homophobic (1%) posts.
89% of racist abuse was targeted at US athletes, despite them representing only 23% of the study set.
Max Siegel, CEO of USA Track&Field, commented: “The entire USATF community is grateful to World Athletics for conducting this vital survey which has confirmed unfortunately what we have all known for a long time: US athletes are disproportionately targeted for abuse and hate on social media.
The analysis consisted of a triage process which involved assessing each of the flagged posts, analysing their content and context and providing a view as to which one of four tiers of required action they met.
65% of abusive posts were deemed gravely abusive, and deemed to warrant intervention from the social channel. World Athletics have notified Twitter of the relevant posts and users and will work with their team to take appropriate actions against the perpetrators.
Jonathan Hirshler, CEO of Signify Group, commented: “Working on this important study with World Athletics and our partners Quest Global, has allowed us to illustrate the tactics used by bad actors in this space – while also providing clarity on the scale of the problem. Threat Matrix is focused on proactive monitoring and informed assessment of targeted discriminatory abuse, and the identification of accounts sending these messages.
“Our goal is to shift the process from being victim-led to a proactive and preventative approach, making the athlete online experience safe, less threatening, and less toxic. We are grateful to World Athletics for taking a lead on this important issue.”
World Athletics will be conducting further research in this area and has used the findings of this study to introduce an Online Abuse Framework for its own social media channels to ensure they are environments free from abuse.