As businesses move into recovery from the crisis, the importance of market research - of understanding what matters to your audience – has never been greater! We explore what this looks like…

Signify CEO, Jonathan Hirshler, looks at how the data foretold a big win for the Conservatives in #GE19, and why…

Signify’s AI Research Lead, Ciaran Power, looks at the way Jeremy Corbyn leadership is viewed across social media.

Jo Swinson is the only one of the five major political leaders who can be thought of as a new face going into the 2019 General Election - we take a look at why she is battling against an issue of credibility.

Tech giants look to ban micro-targeting: this is good news, but is it important?

Signify COO, Joe Harrod is invited to BBC Radio 4’s Today Programmes to discuss the future of data science, following Cambridge Analytica’s demise.