This update looks in detail at our analysis of four key swing states in the run up to the US Election, and how our technology pinpointed the issues that mattered to voters, what local media was talking about, and how well each campaign stuck to the issues that voters cared about.

Signify’s 2024 US Election data was featured on ITV’s flagship political programme “Peston”, detailing what voters really think about the issues and the candidates ahead of polling day.

Joe Sayers, Senior Insights Lead at Manchester United FC, has joined Signify Group’s growing sports division as Group Sports Insights Director. Joe will lead the growth of Signify’s Fan Insight offering utilising AI and massive data sets to help sports clubs, leagues, brands, event owners and athletes to understand their fans on a deeper level.

In a bid to protect sport from the increasing threat of online abuse connected to sports betting, Signify Group and EPIC Global Solutions are joining forces to provide more comprehensive protection for athletes, teams, and sports organisations. 

We are proud to announce that we have been supporting broadcaster Eni Aluko in her campaign against online abuse. Signify’s Threat Matrix social media protection service has been supporting Eni in detecting, reporting, and investigating abusive and threatening social media content targeting her directly.

No-one really cares about the UK General Election. Signify’s ShareScore technology tells you what people really care about. In this insight study, we have looked at whether voters care about the UK General Election (Spoiler: Not really), as we run a deep dive into which parties and leaders drove the highest levels of public interest.

Following work at the Rugby World Cup 2023, Signify welcomed the prosecution of an individual who sent abusive messages on social media targeting a Rugby World Cup 2023 match official and members of his family. The Television Match Official (TMO) and his wife received threatening and abusive messages via Facebook during the major event in France last year.

Women’s sport is thriving. With stadium sell-outs, attendance records repeatedly being broken, and 46.7 million fans watching women’s sport in 2023 – the visibility of women’s sport has never been higher. But Online Abuse is on a parralel track - how do we deal with that? Signify’s Georgia Relf explores the issue on International Women’s Day 2024