Issues, not individuals
We use open source, publicly available data and Artificial Intelligence to focus on the issues that audiences really care about.
Working across diverse sectors including media, finance, charities and sport, our bias free insights get to the heart of what your audiences are motivated by, what makes them sit up and act, purchase or sign up.
Our Mission
Signify’s mission is to show how AI and big data can build social empathy and inspire better products and policies. We stand for positive and practical communication.
Signify Group
Drawn from the worlds of marketing, advertising,
PR, digital comms and social media, Signify’s team
is made up of talented data scientists, strategists,
investigative journalists and experienced public
affairs specialists.
How did we get here?
A Signify origin story…
1. Trump wins (2016)
Scattered across some of London’s top Ad and Marketing agencies, Signify’s three founders start a conversation based on an experiment to see if AI could analyse anonymous audience data across all 50 US states to predict the outcome of the 2016 race (correctly selecting 48/50 state outcomes - seemed like a good start . . . ).
2. Gathering talent (2017)
Keen to further explore this capability and experiment with other outcomes, our co-founders start a conversation with future clients and political campaigns who could benefit from this innovative and ethical new service - alongside some of the industries most exciting data science talent.
3. Limehouse declaration (2018)
With an experienced Chairman and foundation investment in place we started to build our team, our culture and widened out our service offerings. Guided by specialists at The Organisation (whose Limehouse HQ we launched from) we established a truly ethical and technical foundation.
4. Getting Serious (2019)
Moving into our first private offices in Clerkenwell, we worked on our first national campaign, acting as the lead data science team to the People’s Vote.
Our online forensics service matured into a specialist offering, leading us to work with one of the UK’s most prominent Jewish charities to produce the largest social media based study into Antisemitism in the Labour Party.
5. New Normal (2020)
2020 saw us launch our Threat Matrix service, protecting athletes and high profile individuals against online abuse.
Then the Pandemic hit, and we really came into our own (albeit remotely!). Demand in our audience insight services began to increase as we helped support our clients in understanding the impact of the Pandemic on their customer base, helping build Business Resilience.
6. What’s Next?
With international projects running across 4 continents and an innovative range of services based on open source data - Signify plan to expand the scope and reach of our services, helping clients, partners, campaigns, NGO’s and industry associations to truly understand what their audiences care most about - wanna come help us?