Signify strengthen strategic insight offering
Signify, an ethical data science and communications company have added heavyweight strategic counsel and public affairs experience to their data insights offering. Current Chairman and a well-known corporate and public affairs adviser, Nick DeLuca is taking a more active role in the business.
Nick is one of the UK/US’s most experienced and well-respected corporate and political consultants and has provided support, advice and guidance to Signify’s founders since the company’s inception in 2017. As a result of the Coronavirus Pandemic, DeLuca has taken a more focused strategic role - drawing upon his specialist expertise in public affairs to support Signify’s clients in translating open source data insights into actionable advice - helping clients in developing business resilience messaging, bounce-back strategies and support from Government.
DeLuca is a Senior Partner at Fleishmann Hilliard Fishburn where he sits on the agency’s international advisory board. Formerly an aide to the late Sen Ted Kennedy, DeLuca was a founding Director of APCO Worldwide and of public affairs agency, Open Road, (now part of Teneo Blue Rubicon). With 30 years of agency experience he has advised dozens of blue chip, Fortune 500, FTSE 100 companies including Fed Ex, Boeing, BAE Systems, GE, Natwest, Google, National Grid, Thames Water, AXA/PPP, Gilead and Diageo.
Jonathan Hirshler (CEO) said: “We are delighted to be able to draw upon Nick’s advice and guidance at such a crucial moment. His reputation in corporate comms and public affairs is unrivalled. We are privileged to be able to lean on his experience and advice at a time where our clients are facing some incredible challenges and need experienced strategic input. By tying Nick’s capabilities together with Signify’s unbiased AI-driven consumer/public insights, we are able to provide clients with unrivalled audience understanding and public sentiment towards current issues, alongside intelligent strategic advice on how to act upon it.”
Nick DeLuca (Chairman) commented: “I’m excited to play a more active role within an innovative data science company like Signify. The team’s ability to draw out what’s most important to consumers and client audiences adds a new dimension to Corporate Comms teams, Marketing teams and Public Affairs professionals. Signify’s proprietary tech provides an unbiased understanding of what audiences care about most. As we move out of global lockdown’s, Signify’s multi-lingual, multi-platform social media insight capabilities are particularly powerful as they can draw consumer behaviour and sentiment from regions who are ahead of the curve - allowing forward planning and insight-driven decision making.”
DeLuca will have responsibility for interpreting data into action, guiding and advising Signify’s Executive Team on how best to support clients and focus on business resilience. At Signify, he is reunited with former colleague, Jonathan Hirshler who joined Signify as CEO in the Autumn of 2018. Hirshler spent the last 5 years as a board director at financial specialist ad agency AML Group where he was responsible for technology and digital transformation. This followed a decade of leadership running his own digital agency ScoreComms, which was acquired by AML in 2013.
Signify now boast an experienced Executive team made up of the former EMEA Head of Havas Cognitive, Joe Harrod (Chief Operating Officer) and social strategy and forensics specialist Jonathan Sebire (Chief Strategy Officer), who has worked with Team GB and Google.