Threat Matrix selected for Rugby World Cup
World Rugby is partnering with data science company Signify Group who will use its AI-driven Threat Matrix service to put an online protective shield around all tournament match officials, players and coaches at the Rugby World Cup 2023. The service will include:
Proactive real-time monitoring from open-source data on key platforms including X [formerly Twitter] and Instagram across the tournament
Coverage in over 30 languages including images and emojis
Daily reporting of abusive content and accounts to platforms to ensure appropriate action is taken
Expedite abusive content take-down/sanctioning of account holders - where platform community guidelines are evidenced to have been broken
Provide evidence to national associations to ban individuals from domestic and international rugby events
Most egregious cases have the potential to be reported to relevant law enforcement agencies and an ability to unmask the worst abusers who hide behind ‘fake’ accounts.
The move underpins World Rugby's wider commitment to promote and protect the sport’s values and Rugby World Cup 2023’s mantra as the sport’s greatest celebration of togetherness, driving positive change.
World Rugby Chief Executive Alan Gilpin said: “Rugby is a sport for everyone and we take our responsibility very seriously to make the sport as inclusive, accessible and relevant as possible. This includes sending a strong message that online hate simply will not be tolerated, tackling abuse and harmful content with meaningful action.
World Rugby Chief Communications Officer Dominic Rumbles said: “Doing everything we can to set a good example and protect players and match officials is important to World Rugby and our unions, and extending that welfare to the arena of social media is both logical and timely. Abuse, on or off the field, has no place in our game and today's announcement shows just how focussed we are in tackling online hate aimed at the Rugby family - working in partnership with proven experts Signify. This development also reflects our wider tournament goals to drive positive change and celebrate togetherness and unity; all part of a wider journey that World Rugby is very much focussed on delivering.”
Jonathan Hirshler, CEO of Signify Group said: “We are delighted to be working with World Rugby to help create a safer online space to ensure officials and players can be 100% focussed on their on-field responsibilities, and not be distracted and potentially harmed by vile online abuse. More and more sporting bodies are starting to take this issue seriously and it is great to be working with World Rugby where welfare is so core to its philosophy, in a sport built on respect, to drive positive change.”
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