English Premier League club Arsenal FC have selected Threat Matrix, Signify’s Proactive Monitoring service to support the club’s work in protecting players, officials and fans of the club from online hate and discriminatory abuse.

Signify have partnered with global leaders in Sports data - Stats Perform to scale access to Threat Matrix, Signify’s proprietary service that detects and evidences online abuse on social media.

Following the disgraceful online abuse sent to England’s Marcus Rashford, Jadon Sancho and Bukayo Saka after the Euro 2020 Final, Signify CEO, Jonathan Hirshler and Quest Director, Sir Mark Rowley appeared on CNN’s Connect the World and BBC Radio 4’s PM programme to talk about what can be done to improve the situation.

Ahead of the Olympic games in Tokyo, we look at which sports have managed to spike and maintain public interest during the year-long delay to the games in Japan.

Signify have developed a powerful AI-driven response to online abuse - Threat Matrix. We explore the capabilities, why they’ve been developed and what we hope to achieve in the long-term.

President Trump’s Alt-Right media base drove over a billion social media interactions during the second half of 2020 and had a huge influence on public opinion and mainstream media. In the final part of our Trumpland series, we analyse these and look at the legacy they have left for US politics.

Gym closures and reduced access to exercise, brought the UK out in defiance during lockdown. Signify’s ShareScore looked at what caught the attention of the UK public in relation to gyms/leisure centres in 2020.

Polling has become counter-productive for political campaigns. It is slow, inaccurate and distracting. There are better ways to read, anticipate and meet the needs of voters. We explore the future of polling and the alternatives now available.

In the week following election day, the fifteen ‘alternative news’ websites Signify monitored racked up more than 27 million social media reactions with a key focus on the issue of electoral fraud.

As the results come in, the Signify team took a look back over four months of coverage by the 15 Trump supporting websites identified as the leading amplifiers of Trump campaign content.

A small number of right-wing news sites in the US have seen their misleading content shared online more than 800 million times. We look at the biggest right-wing disinformation sites and what stories they are carrying in the run up to the US election.

Signify have launched an important new pilot study into online abuse commissioned by the PFA charity and supported by Kick it Out. The report analyses targeted abuse sent across the 6-week Project Restart period when the Premier League returned to complete the 19/20 season behind closed doors.

Ahead of the 2020 US Election, Channel 4 has released evidence that the Trump campaign target 3.5m Black Americans with a “deterrence” campaign designed to suppress voting. In 2018, Signify identified similar tactics…

We break down the recent media attention around Grime artist - Wiley and his offensive tweets - illustrating the difficulty in identifying specific forms of abuse on social media.

Signify CEO, Jonathan Hirshler is interviewed by BBC News about Threat Matrix - Signify’s proprietary AI service for monitoring and analysing online abuse

Our data suggests that since Dominic Cummings stayed on, the British public are largely ignoring what the government says.

Signify have added heavyweight strategic counsel and public affairs experience to their data insights offering as Chairman and well known corporate and public affairs adviser, Nick DeLuca takes a more active role in the business.

Signify have partnered with anti-racism organisation Kick It Out to test and deploy Threat Matrix as a proactive defence against online abuse for footballers.

Football is back, but not as we know it. How will the authorities deal with an anticipated uptick in online abuse when games take place behind closed doors?

As businesses move into recovery from the crisis, the importance of market research - of understanding what matters to your audience – has never been greater! We explore what this looks like…