Joe Harrod Joe Harrod

US Election Debrief

This update looks in detail at our analysis of four key swing states in the run up to the US Election, and how our technology pinpointed the issues that mattered to voters, what local media was talking about, and how well each campaign stuck to the issues that voters cared about.

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Jonathan Hirshler Jonathan Hirshler

Manchester United Data Insights Lead Joins Signify Group

Joe Sayers, Senior Insights Lead at Manchester United FC, has joined Signify Group’s growing sports division as Group Sports Insights Director. Joe will lead the growth of Signify’s Fan Insight offering utilising AI and massive data sets to help sports clubs, leagues, brands, event owners and athletes to understand their fans on a deeper level.

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Jonathan Hirshler Jonathan Hirshler

Supporting Eni Aluko against Online Abuse

We are proud to announce that we have been supporting broadcaster Eni Aluko in her campaign against online abuse. Signify’s Threat Matrix social media protection service has been supporting Eni in detecting, reporting, and investigating abusive and threatening social media content targeting her directly.

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Jonathan Hirshler Jonathan Hirshler

Just Don’t Care - UK voters and #GE24

No-one really cares about the UK General Election. Signify’s ShareScore technology tells you what people really care about. In this insight study, we have looked at whether voters care about the UK General Election (Spoiler: Not really), as we run a deep dive into which parties and leaders drove the highest levels of public interest.

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Jonathan Hirshler Jonathan Hirshler

Landmark prosecution for online abuse of Rugby World Cup match official

Following work at the Rugby World Cup 2023, Signify welcomed the prosecution of an individual who sent abusive messages on social media targeting a Rugby World Cup 2023 match official and members of his family. The Television Match Official (TMO) and his wife received threatening and abusive messages via Facebook during the major event in France last year.

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Jonathan Hirshler Jonathan Hirshler

Protecting Women’s Sport from Online Abuse - Intl Women’s Day 2024

Women’s sport is thriving. With stadium sell-outs, attendance records repeatedly being broken, and 46.7 million fans watching women’s sport in 2023 – the visibility of women’s sport has never been higher. But Online Abuse is on a parralel track - how do we deal with that? Signify’s Georgia Relf explores the issue on International Women’s Day 2024

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Jonathan Hirshler Jonathan Hirshler

Tennis Governing Bodies select Threat Matrix to protect the Global Game

The ITF, WTA, AELTC and USTA have announced the launch of a Threat Matrix powered proactive monitoring initiative to protect athletes from online abuse and threats. Tennis players are subject to significant levels of social media abuse and other inappropriate online contact, which poses risks to preparation, performance and mental health. The service will begin on 1 January 2024.

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Jonathan Hirshler Jonathan Hirshler

Loughborough University partner with Signify Group

Loughborough University and Signify Group have announced a strategic partnership that will see them collaborate on academic research and innovative data studies to explore and better understand the phenomenon of online abuse in sport.

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Jonathan Hirshler Jonathan Hirshler

Esports study highlights community role in tackling online abuse

Signify Group partnered with German Insurance provider ARAG to conduct a first-of-its-kind initiative, using AI to analyse online toxicity in Esports.  Working with over 5.5m comments on streams and posts from 250 e-sports talents over a 3 month period the study illuminates the true picture of online abuse in Esports.

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Jonathan Hirshler Jonathan Hirshler

Threat Matrix selected for Rugby World Cup

World Rugby has selected Signify Group and our AI-driven Threat Matrix service to put an online protective shield around all tournament match officials, players and coaches at the Rugby World Cup 2023.

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Jonathan Sebire Jonathan Sebire

Signify Launches Dedicated Sport Division

Signify have launched a new Sports Division, appointing Jake Marsh as Head of Signify Sport. The news reflects the huge success Signify has experienced over the last two years, in particular around its AI-driven service, Threat Matrix, which helps sports leagues, international federations, clubs and major events protect athletes and officials from online abuse.

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Jonathan Hirshler Jonathan Hirshler

FIFA marks the UN International Day for Countering Hate Speech

Signify celebrates the UN International Day for Countering Hate Speech by reflecting on FIFA’s recent work at FIFA World Cup Qatar 2022™ - where their Social Media Protection Service proactively protected players, officials and fans from online abuse at scale.

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Jonathan Hirshler Jonathan Hirshler

Signify’s Threat Matrix delivering results for Arsenal FC

Arsenal Football Club have announced the banning of 18 fans identified by Signify's Threat Matrix service. As part of an ongoing drive by the club to tackle online abuse and discrimination, Threat Matrix has been activated by the club, who have also requested a three year extension to the service.

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Jonathan Hirshler Jonathan Hirshler

Rio Ferdinand + Threat Matrix

Former England international and Man Utd captain Rio Ferdinand has released a ground-breaking documentary series examining racism, homophobia and mental health issues in football. The documentary - Tipping Point - features powerful research from Signify’s Threat Matrix team as part of a year-long analysis of online racist targeting of professional footballers..

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Jonathan Hirshler Jonathan Hirshler

Global Sport versus Online Abuse

FIFA’s report exploring the issues around Online Abuse is one of many Signify have produced for world governing bodies and sports organisations. What can sports clubs learn and what action can they take? This article looks at the issues highlighted by these studies and the actions Signify’s work is facilitating across world sport.

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Jonathan Hirshler Jonathan Hirshler

Decoding online abuse in basketball and football

FIFPRO, NBPA and WNBPA have teamed up with Signify to publish a unique study covering online abuse targeting stars of world football and basketball. This first-of-its-kind study reveals the disturbing levels of online abuse targeting the stars of global football and basketball. The study covers 160 players across 15 leagues in the world’s two most popular team sports.

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